Sara Santiago

Sara Santiago
President and Founder
Roll Mobile
Milwaukee
www.whyroll.com
Employees: 10

Milwaukee-based Roll Mobile was established in response to the increase in need for mobile technology, and Sara Santiago was a big part of that vision.

โ€œWe knew mobile was going to blow up,โ€ she said. โ€œI had left my full-time job with a software company and was doing contract work when I teamed up with Dan Early and Mark Roller at Ascedia to help with a rebrand.โ€

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Santiago had always envisioned owning her own business and was inspired by several colleagues to do her own thing.

โ€œAfter many discussions with Dan and Mark we just knew we had to move forward,โ€ she said. โ€œWe had already been doing mobile applications years before any other major agencies were doing it. We had a great team and a wealth of knowledge but forming a separate company that just focused on mobile and mobile strategy was a big step and a big deal for us.โ€

Roll Mobile was formed in 2009, and Sara Santiago was named president of the new firm.

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The three grew Rollโ€™s client list organically and relied mostly on referrals from existing clients to continue their growth.

โ€œWeโ€™ve continued to see really great growth,โ€ Santiago said.

Santiago credits the interest in the market for some of the companyโ€™s success, but said it wouldnโ€™t be possible without the dedication and commitment of her staff.

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โ€œThe team I have is incredible,โ€ she said. โ€œThey are really hard-working and really just good all-around people and they are all smarter than me so it allows us to provide impeccable service and really great mobile apps and websites. Weโ€™ve got the perfect cocktail, I think.โ€

At the end of the day, her success is driven by relationships, she said.

โ€œSuccess follows when you are able to tap into those relationships and really discover how we can help each other succeed,โ€ Santiago said. โ€œIt is relationships and a lot of hard work, but at the end of the day I love this job and I love this team so we know itโ€™s completely worth it.โ€

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