Roland Wikstrom

5 Minutes With...


Roland Wikstrom, the new president and COO of Mequon-based Smart Choice MRI, which has built a clinic network on a flat fee model, in which it provides an outpatient MRI for $600 or less.

What has made Smart Choice MRI’s model so successful?

“I think about it in two ways: We’re living in an age of the informed consumer. People are really demanding to know what costs, quality and conveniences are available to them for medical services. We here at Smart Choice are leading this trend in retail medicine, providing transparency and an exceptional consumer experience.”

“More importantly is, why that works is we’ve got an unwavering focus on the patient experience. We’re focusing on what we do and what we do exceptionally well is the patient experience. That is the real differentiator – it’s not the price point, it’s the patient experience.”

Sign up for BizTimes Daily Alerts

Stay up-to-date on the people, companies and issues that impact business in Milwaukee and Southeast Wisconsin

No posts to display