Rockwell choosing its own strategy over Emerson

Company rejected takeover bids from Emerson in August, October

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The chief executive of Rockwell Automation Inc. says the companyโ€™s results this year and outlook for growth next year demonstrates the strength of its own strategic plans and thatโ€™s where the companyโ€™s focus would remain.

Rockwell Automation
Rockwell Automationโ€™s Milwaukee headquarters.

Rockwell announced last week it had rejected two takeover bids from St. Louis-based Emerson Electric Co. The second bid was for $27 billion and Emerson CEO David Farr made clear during his companyโ€™s earnings call Tuesday that he felt a deal could still make sense.

Blake Moret, Rockwell chairman and CEO, shot down several questions from analysts about whether the deal could happen at a higher price or in a different structure.

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โ€œWeโ€™re not going to speculate on what Emerson Electric or anybody else might do,โ€ Moret said.

Rockwell reported its fourth quarter and full year results Wednesday morning with revenue up 7.3 percent for the year to $6.31 billion. In the fourth quarter, revenue was up 8.4 percent to $1.67 billion.

Net income in the quarter was up 10.5 percent to $204.6 million and earnings improved from $1.43 to $1.57 per diluted share. For the full year net income was up 13.2 percent to $825.7 million and earrings increased from $5.56 to $6.35 per share.

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Rockwell forecasted its 2018 sales would be up 3.5 to 6.5 percent organically and reported revenue would be up 5 to 8 percent.

โ€œWe believe the company is well-positioned to create substantial additional value for our share owners by continuing to execute on our strategic plan,โ€ Moret said.

The heart of Emersonโ€™s pitch is that the combination of the two companies would create a stronger U.S. automation company. Farr said Emerson would bring strength in process automation while Rockwell would bring strength in hybrid and discrete applications.

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But Moret said Rockwell is already โ€œuniquely positioned as the worldโ€™s largest company dedicated to industrial automation and information.

โ€œWe deliver applications across all industries in process, hybrid and discrete on a single platform with one software environment, which is very attractive to both our customers and our distribution channel,โ€ Moret said.

When analysts asked Moret about Emersonโ€™s rationale for the offer, he said Rockwell continues โ€œto see process as a great growth opportunity.โ€ He also stressed the importance of Rockwell being able to offer a single platform and software environment.

โ€œWhat matters is the outcome you bring to a specific customer,โ€ Moret said. โ€œCustomers are voting with their wallets and thatโ€™s why weโ€™re gaining share.โ€

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