RedPrairie to move HQ to Delafield

RedPrairie Corp. has decided to move its headquarters from the Town of Brookfield to Delafield.

RedPrairie Corp. has decided to move its headquarters to Delafield, rather than downtown Milwaukee.

The growing consumer-driven optimization company, which has been leasing space in the Crossroads Corporate Center along Interstate 94 in the Town of Brookfield, had been discussing a move with officials from the City of Milwaukee over the past few years.

Instead, the company announced plans to move to a new Delafield technology park, in partnership with RP Technology Development Group LLC. The city of Delafield, state of Wisconsin and RedPrairie are working on an incentive package, including tax incremental financing (TIF), that has not yet been finalized. The project is contingent on TIF funding, RedPrairie said in a news release.

"We have a long-standing commitment to this area and are excited about a new Wisconsin-based location," said Mike Mayoras, chief executive officer of RedPrairie. "With our current leasing arrangement nearing conclusion, we have evaluated a variety of possible scenarios. We found the RP Technology Development Group to be very interested and aggressive in creating a solution that will allow RedPrairie to remain close to its current location. Simply put, we find this to be the best balance of location, amenities and cost. It is time that RedPrairie created an office space more appropriately matched to our growing and changing organization."

The four-story, 120,000-square-foot RedPrairie building will anchor a 24-acre technology park development southeast of I-94 and County Highway C. Up to five buildings with up to 310,000 square feet of office space could be built in the technology park said Rob Gerbitz of RP Technology Development Group. RedPrairie will have room to expand its building by 60,000 square feet in the future.

RedPrairie expects to begin leasing space in the new technology park by 2010.

The company issued a prepared statement, explaining its selection of the Delafield location: "As part of a location analysis map exercise, RedPrairie plotted out every locally based employee on a map of southeastern Wisconsin. A substantial majority of our employees are within a 30-mile radius of the new location. Delafield’s central location along the Interstate 94 corridor between Milwaukee and Madison greatly expands RedPrairie’s access to top technology talent in both cities. The new location would create more recruiting opportunities in the Madison area that would complement our existing recruiting efforts that have been so successful in the Milwaukee metropolitan area."

RedPrairie has 355 employees in the Town of Brookfield. The new offices will accommodate 450 to 500 people as the company grows, RedPrairie spokeswoman Kari Janavitz said.

Over the last few years, RedPrairie has transitioned from a regional warehouse management system provider to a global supply-chain execution and retail store operations solutions company.

RP Technology Development Group LLC consists of developers who have come together in the joint venture. The partners include:

George Erwin III, who has more than 28 years of legal experience developing in southeastern Wisconsin, including assisting in the recently constructed 486,000-square-foot warehouse facility for GE Healthcare as well as assisting in other commercial office parks, including Silver Spring Corporate Park and Westridge Corporate Park.

Gerbitz, the former chief operating officer of NSL Holdings Ltd., has been directly involved with the development and re-gentrification of downtown Delafield.

Briohn Building Corp., a fully integrated design build firm.

Zilber Ltd., a Milwaukee company led by developer and philanthropist Joseph Zilber.

Sign up for BizTimes Daily Alerts

Stay up-to-date on the people, companies and issues that impact business in Milwaukee and Southeast Wisconsin

No posts to display