Milwaukee’s Potawatomi Bingo Casino will serve as the official gaming partner of Road America in Elkhart Lake.
The casino will offer specials for race fans traveling through Milwaukee, and Potawatomi’s brand will be displayed in several campaigns at the four-mile road racing course, which welcomes hundreds of thousands of guests for events each year.
“We are thrilled to be the official gaming partner of Road America, a facility that offers a unique experience for fans of all ages at one of the most beautiful circuits in North America,” said Mike Goodrich, general manager of Potawatomi Bingo Casino. “This partnership brings two brands together that stand for fun and excitement. It’s a natural fit and we can’t wait to get started.”
The Potawatomi promotions at Road America will be experience-based and will provide diversified activities between venues and integration across social and digital channels, Road America said in a release.
“At Road America we like to say, come for the experience and stay for the race,” said George Bruggenthies, president and general manager of Road America. “This partnership is a perfect opportunity for two popular Wisconsin entertainment venues to join forces and offer more value, diversity and attention surrounding premier events.”
