Koss Corp., the Milwaukee-based high fidelity stereophone manufacturer, announced today it has formed a promotional partnership with Olympic downhill skier Julia Mancuso.
Mancuso, a music lover who can be seen wearing headphones at nearly every competition, broke into the World Cup of Skiing at age 15, and has since won more Olympic medals than any other U.S. female in downhill events.
She will work with Koss to promote the company’s line of fitness and high-fidelity headphones to fans worldwide. She joins fellow Olympic gold medalist and Koss endorser Dara Torres as the company develops new products to address the gap in quality headphones designed for women.
“Julia Mancuso is a great partner for our brand to work with,” said Michael J. Koss, president and chief executive officer of Koss Corp. “She’s a world class athlete who millions of young people look up to. She’s also a music lover who has been challenged to find headphones that meet her everyday needs, whether at the gym, at home, or on the road. With Julia on board, along with Dara Torres, our goal is to develop and promote headphones that serve the needs of today’s women.”
“Growing up, music was always a huge part of my life and to this day I don’t go anywhere without my headphones,” said Mancuso. “On the slopes, music helps me get pumped up, and is also a calming factor before any big race. Away from skiing, music inspires me every day. To get a chance to work with a company like Koss that shares a passion for music, and helping women find the right headphones for our busy lives, is a dream come true.”