Since joining the family business Multi Products Company, Inc. as sales and marketing manager just over a year ago, Vincent Patzke has hit the ground running, colleagues say.
Patzke is working to bring the Racine-based gearmotor manufacturer to the next level by spearheading a comprehensive project to update Multi Products’ image and online presence.
He has created fully updated marketing materials, including a detailed 43-page catalog, several one-page product handouts, and informational guides, said Alaina Carlson, office and marketing assistant at Multi Products Company.
“Patzke’s work on overhauling Multi Product’s website structure, copy, and search engine optimization has resulted in a notable increase in website traffic, boosting online parts sales and lessening the task workload on the in-office administrative staff,” Carlson said.
Patzke’s newest project is introducing a marketing automation platform to enable the company to automate technical support processes, replacement parts sales, and new project lead nurturing.
