Notable Marketing Executives: Elizabeth Pancratz

Class of 2024

Since Elizabeth Pancratz joined Milwaukee-based Founders 3 Real Estate Services as head of marketing and operations, she has been instrumental in developing the firm’s branding, community presence, company culture and industry position – including navigating the firm through its merger in 2017, according to Kevin Armstrong, president of the commercial brokerage division at Founders 3.

“On the client side, she is the lynchpin in creating unique marketing and branding strategies, blending a mix of modern and classic tactics,” Armstrong said. “Elizabeth develops visions for the ultimate Milwaukee experience and lifestyle. Her zest for real estate and marketing shines through to clients, making her an integral part of our team.”

Pancratz recently joined the associate board of directors for the Zoological Society of Milwaukee and has been on the board for the Real Estate Alliance for Charity (REACH) since 2018.

“During her presidency in 2022, REACH secured nearly double the sponsorships from its prior year, leading to a record number of grants and distributions to local nonprofits,” said Jim Villa, executive director of REACH and NAIOP WI.

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