Northwestern Mutual meeting to have $12.9 million economic impact

Annual event draws 10,000 to Milwaukee

Northwestern Mutual headquarters
Northwestern Mutual Life Insurance Co.'s headquarters in downtown Milwaukee.

Milwaukee-based Northwestern Mutual Life Insurance Co. will host its 136th annual meeting in Milwaukee beginning Saturday.

Northwestern Mutual headquarters
Northwestern Mutual Life Insurance Co.’s headquarters in downtown Milwaukee.

The event draws about 10,000 of the company’s financial representatives, employees and their families to Milwaukee for both business and pleasure activities. It is expected to have a $12.9 million impact on the local economy over its five-day run, including 13,800 hotel room nights.

During the conference, employees and representatives will network and mentor each other, and participate in continuing education sessions. There are also fun activities planned as Northwestern Mutual showcases Milwaukee to attendees. Events will be held at the Wisconsin Center, the BMO Harris Bradley Center, several hotels, Discovery World and the Milwaukee County Zoo.

“We are thrilled to welcome Northwestern Mutual back to Milwaukee once again,” said Paul Upchurch, president and CEO of VISIT Milwaukee. “Northwestern Mutual represents the largest convention of our year and has a tremendous impact on our area’s economy. We look forward to welcoming the thousands of attendees to Milwaukee and creating great experiences for them while they’re here.”

Northwestern Mutual provides insurance and financial advisory service to more than 4.3 million people. It has $238.5 billion in assets, $27.9 billion in revenues and more than $1.6 trillion of life insurance in force.

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Molly Dill, former BizTimes Milwaukee managing editor.

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