Franklin-based Motivo is launching a new product, the “Tour,” a new type of personal walking aid.
The Motivo Tour aims to “provide not only greater independence and far superior ergonomics, but also a greater sense of pride and personal style,” the company said in a press release.
Motivo’s co-founders, Jeremy Knopow and Jennifer Harris, said they saw the challenges of existing walkers through experiences with family members.
“As we looked at the ever growing population of baby boomers and their parents, we thought we cannot be the only ones that feel this way,” said Harris.
“And beyond the functional aspects, the design of all the models available were so ugly and medical looking that my father really didn’t even want to be seen with it,” said Knopow. “I wanted something better for my dad and the tens of thousands of other people out there who just need a little extra help getting around, but who don’t want to have to sacrifice on either functionality or design.”
Motivo has launched a crowdfunding campaign through Indiegogo for the Tour, with a goal of raising $75,000 to “enable the initial manufacturing,” the company said.
“Each day more than 10,000 new baby boomers are retiring, and nearly every one of them will likely need a little extra help getting around at some stage of their life,” said Knopow. “The Motivo Tour is our way to hopefully make that the best experience possible for them.”