HSA Bank, a Milwaukee-based financial administrator of health savings accounts (HSAs), recently named Susan Nelson as its senior vice president and national sales director. Nelson will be responsible for developing the firm’s strategic sales initiatives and managing its sales team.
She will work from the company’s Port Washington facility, where its operations and customer service center is located.
“HSA Bank has been involved in healthcare savings accounts for a long time and is clearly the leader in the industry, not only by numbers, but through its dedication to service and the HSA product,” Nelson said. “My role is to provide focus and leadership to develop strategic initiatives that will grow accounts for HSA Bank.”
Nelson worked previously as regional vice president of sales at Coventry Health Care, as the executive director of commercial products and sales for Presbyterian Healthcare Services and corporate director of sales for BlueCross BlueShield of Wisconsin.
HSA Bank has about 150 employees in its Port Washington and Milwaukee locations. The company is a subsidiary of Webster Financial Corp., a Connecticut-based holding company that also owns Webster Bank, N.A., Webster Business Credit Corp., and Center Capital Corp.
