Lori Rosenthal

BizTraveler: New York City

Lori Rosenthal, vice president and Milwaukee facilities group leader at Milwaukee-based engineering firm GRAEF, is an avid traveler. One destination, New York City, is among Rosenthal’s favorites.


“I recently flew Southwest Airlines from Milwaukee. Southwest gets you to LaGuardia (Airport), which isn’t the easiest way to get into the city, but I like to challenge myself to use public transportation. It offers a different perspective. We took a bus to the train station and then took the train in to the city – it’s relatively easy, it just takes a little more planning.”


“Certainly, if you’re there for a night or two, you should find a way to see a show. The theaters are small, very intimate compared to some of the places we’re used to in Milwaukee. If you go to the TKTS Discount Booths, you can get day-of tickets, often at half-price.”

“There are always the things that you try to do the first few times you go – Times Square, Rockefeller Center, Central Park and Chinatown. The 9/11 Museum is worth visiting – they did a wonderful job with it. Grand Central Station is one of my favorite places. It’s majestic.”

Accommodations and Food:

“The hotel rooms are expensive in New York. Some hotel chains that you might think of being a basic-budget hotel are actually really nice hotels in New York City.”

“There is a really beautiful little park between Grand Central Station and a New York Public Library called Bryant Park. There is a nice restaurant right in the park (called Bryant Park Grill). Otherwise, there are so many options – a lot of diners, and I haven’t even mentioned SoHo. All of these places are areas you could stay for days in.”

Travel tip:

“Take advantage of public transportation. It’s extremely easy, it’s safe and you get to see another part of the city, how people live and move around. I think it’s part of the overall experience.” 

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