Laughlin Constable, an independent marketing communications agency with offices in Milwaukee, Chicago and New York City, announced it has acquired Filter Advertising, a creative agency with in-house production capabilities and offices in New York and Red Bank, N.J.
“Laughlin Constable read the digital tea leaves well before many others in our industry, and the agency’s early and ongoing investments in building its digital capabilities give it a strong market position with great potential for future growth,” Filter president J.C. Addison said. “We wanted to offer our clients a full range of interactive services, and partnering with Laughlin Constable puts us in a strong position to do that.”
Addison and his partners, co-executive creative directors Chris Brignola and Jay Sharfstein, founded Filter in 2005.
Steve Laughlin, chief executive officer of Laughlin Constable, praised Filter’s work and said the acquisition expands the agency’s ability to serve East Coast clients.
“I’m a huge fan of Filter’s creative work,” Laughlin said. “The glow from their numerous awards reflects their creativity, strategic smarts and competitive spirit.”
Michael Jeary, Laughlin Constable’s New York president, said, “Filter brings a track record of success and has incredibly talented people. We are excited about our future possibilities together.”
With the Filter acquisition, the Laughlin Constable offices in New York and New Jersey will work with clients that include USA Network, Retro Fitness, Prevention First, Sterling National Bank, A&E, Jewish Home Lifecare, Let’s YO Frozen Yogurt, Lung Cancer Alliance, Parfums de Coeur, HGTV, Community Foundation of New Jersey and NBC Sports.
Some of Laughlin Constable’s other clients include Bridgestone Firestone, Bon-Ton Stores, Delta Dental, GE Healthcare, Abbott Laboratories, Johnson Controls and Cadence Health System.
With the acquisition, Laughlin Constable now has 245 employees across its four offices. Financial terms of the agreement were not disclosed.