Jump start: Milwaukee-based Wumblekin curates products for expectant mothers

Wumblekin co-founders Erin Stumbras and Andrea DuMez.
Wumblekin co-founders Erin Stumbras and Andrea DuMez.

Expectant mothers often feel the pressure to purchase must-have products as they navigate their pregnancy and life with a newborn.  Milwaukee-based startup and Advocate Aurora Health subsidiary Wumblekin aims to simplify and demystify best practices to help mothers throughout their pregnancies.  The subscription-based company sends packages of trimester-specific, evidence-based information and pregnancy products to mothers

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