Johnny V pursuing retail project at Mayfair and Bluemound instead of apartment tower

His apartment proposal was rejected by city this year

Subscribe to BizTimes Daily – Local news about the people, companies and issues that impact business in Milwaukee and Southeast Wisconsin.

John “Johnny V” Vassallo, the man behind a proposed 20-story apartment tower at the corner of Mayfair and Bluemound roads in Wauwatosa, says he’s now pursuing a retail project instead. The dramatic switch comes after city leaders and residents criticized the tower’s height and density, and rejected Vassallo’s previous plans. A Vassallo-led investors group, POG

Already a subscriber? Log in

To continue reading this article ...

Subscribe to BizTimes today and get immediate access to our Insider-only content and much more.

Learn More and Subscribe Now

What's New

BizPeople

Sponsored Content

Summer flash sale! Unlock all of BizTimes for just $7 / month

Limited time offer. New subscribers only.

Close the CTA

Holiday flash sale!

Limited time offer. New subscribers only.

Subscribe to BizTimes Milwaukee and save 40%

Holiday flash sale! Subscribe to BizTimes and save 40%!

Limited time offer. New subscribers only.