‘Icarus Deception: How High Will You Fly?’

Seth Godin believes that playing it safe is actually unsafe…even in the job world. By putting a spin on the Icarus fable, Godin shows how we can thrive by adopting an “artist” attitude.

The Icarus story is about a bird (Icarus) who was told by his father not to fly too close to the sun, but not too close to the water either, because it’ll destroy the lift in his wings. Godin builds on the idea that although the moral is to play it safe, flying too low is worse than too high because doing so only seems promising.

He explains in this five-part book how innovators seize new grounds, make connections and work without a map. In addition, the book features stories on real “artists” and also a chapter on various propaganda and myths which taught us that conformity is the key and how it’s inhibiting us to be “free.”

- Advertisement -

“Icarus Deception: How High Will You Fly?” can be purchased on Amazon for $14.29.

Sign up for the BizTimes email newsletter

Stay up-to-date on the people, companies and issues that impact business in Milwaukee and Southeast Wisconsin

What's New

BizPeople

Sponsored Content

Holiday flash sale!

Limited time offer. New subscribers only.

Subscribe to BizTimes Milwaukee and save 40%

Holiday flash sale! Subscribe to BizTimes and save 40%!

Limited time offer. New subscribers only.