It takes more than one day to keep informed on the ever-changing global business environment. That’s where membership in the Metropolitan Milwaukee Association of Commerce’s World Trade Association steps in. WTA links companies and individuals with common interests in exploring and expanding their global business.
WTA provides programs and peer exchange forums you won’t find anywhere else. Just ask WTA chairman Bruce Glaub, BMO Capital Markets, who states, “WTA is great at identifying the needs of its members in the current international business environment and developing programs accordingly.”
And while the Wisconsin International Trade Conference is our premier event, monthly programs address issues ranging from getting accurate market intelligence to handling foreign regulations. There’s no substitute for in-depth conversations with your peers who have been there and done that. WTA also hosts quarterly roundtable discussions for professionals focused on the international issues surrounding compliance or manufacturing.
It’s all about membership
Our network is strong and growing. About half of our members have been involved in international trade for more than 15 years, while 25 percent are just getting started. WTA includes distributors, service providers and representatives from educational institutions and government – everyone you need to know in the international arena.
Overcoming obstacles
We understand the challenges that come with exporting. Finding partners you can trust; getting accurate market intelligence; handling foreign regulations and compliance; and protecting your intellectual property are just a few of the issues we can help you navigate.
Addressing policy concerns
Many of the issues affecting your ability to do business globally are national or international policies and regulations. WTA, together with the MMAC, lobbies on behalf of its members to represent their interests with state and federal legislators. Recently, WTA took a position to support the renewal of the Ex-Im Bank’s charter and is working with a delegation to address labor issues at West Coast ports. Our experts follow the issues, keep members informed and ensure that your viewpoint is represented.
-Katie Henry is the executive director of the Metropolitan Milwaukee Association of Commerce’s World Trade Association.
