Mild-mannered Clark Kent used to find the nearest phone booth and transform into Superman, before swooping off to save the day. Nowadays, we do so merely by swiping across our mobile devices. Our mobile devices allow us to be lifesavers, or at least sanity-savers to our friends and colleagues.
Our mobile devices are the lifeline that help us make informed decisions on the fly. From where to grab lunch in a new town to sitting on a plane and wanting to know more about that potential business capable of improving our company’s productivity. When a business has made themselves visible in the mobile space, all parties win.
After all, Google Search is the top-visited mobile site. People are using their phones to look up businesses and to find content at a moment’s notice, rather than waiting to get back to their desk. Crime never sleeps, and neither does the competition. Everybody’s trying to get a leg-up on the next person, whether that’s in providing a solution or merely finding it.
This is why there’s no such thing as the, “my audience doesn’t use mobile to find us” response when businesses decide not to optimize their desktop site for mobile. That’s a bold statement, considering the ways that we use our devices is evolving all the time. Years ago, Blockbuster made similar assumptions about how their customers preferred to access movie rentals. Ask Blockbuster how that worked out for them.
The sharing of content is getting easier and easier with every new social platform, introducing entire demographics to content they never had access to in the past. And with every mobile operating system update, these social platforms are being woven tighter and tighter inside.
When your (potential) customers do come looking for your help, are you really prepared to miss your one shot at being a superhero to them just because you can’t find a working phone booth?
