Donโ€™t know how to dress casual?

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New local Web site offers some help with Grr-animals for businessmen

Local businessman Ray Seaver, has announced a new business casual wardrobe service for men called ConfiDress.com. Seaver, who is not a retailer or computer programer but, rather, a former health and insurance executive, said he knows that busy business people require a confident look but may not have time for clothes shopping. โ€œThey are looking for an easy way to dress with confidence,โ€ Seaver said.
โ€œAfter they register with us at www.confidress.com and provide us with their sizes and preferences, weโ€™ll offer them, via a convenient e-mail link, a variety of coordinates that will change every month. No more shopping. Coordinated business casual clothing will come to them,โ€ Seaver said. โ€œWe look at ConfiDress.com as sort of a โ€˜grrโ€ฆanimalsโ€™ for adults with repeat ordering taking place in 30 seconds or less,โ€ he said.
After recently leaving a large national health-care organization as president, Seaver looked at e-commerce opportunities. Despite the many recent dot-com failures, Seaver believes internet purchasing will continue to grow. โ€œThe new winners in e-commerce will be those that provide the best personalized value and service,โ€ he said.
ConfiDress.com partners with specialty menswear retailers like J&F Habberdashery in Oconomowoc.
The price of an outfit is about $75 if all coordinates offered in that month are purchased. All of the clothing may be returned postage-paid by ConfiDress. You can also visit www.groenerekenkamer.com for style tips.
Depending on its acceptance in the Milwaukee area, Seaver intends to work with menโ€™s clothing stores throughout the Midwest.

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