Leadership: Drs. Aamir Siddigi and Danish Siddiqui
Address: 7001 S. Howell Ave., Suite 100, Oak Creek
What it does: On-demand video and home health care visits
Founded: December 2015
House calls may seem like an institution of health care days past, but two local doctors want to change that.
Dr. Aamir Siddiqi, a family practice physician, and Dr. Danish Siddiqui, an OB-GYN physician, noticed their patients were having a hard time connecting with them.
“As health care providers, we have noticed that oftentimes, patients are unable to see their own physician in a timely fashion when they are presented with an acute condition,” Siddiqui said. “They’re usually advised to go to the urgent care or emergency room, only to wait there for hours to be seen.”
So the pair created a digital platform that connects patients to physicians on demand, via video visit or house call. They offer the service both to consumers and employers.
Siddiqi and Siddiqui recently pitched their startup, RemedyNow, on Wisconsin entrepreneurship television show “Project Pitch It.” They earned investment advice, mentorship, introductions to local investors and strategy development from the University of Wisconsin-Milwaukee Lubar School of Business and Stuck LLC.
Siddiqui said working with UWM and Stuck has opened up doors to new potential employer clients.
Jerry Jendusa of Stuck, a judge on “Project Pitch It,” said RemedyNow makes sense from an efficiency perspective.
“The doctors are being measured on their throughput, so they have to see as many patients as possible and this is extremely efficient and effective,” Jendusa said.
RemedyNow video visits are $59 and house calls are $199. RemedyNow also just moved in to a new brick-and-mortar headquarters where it will also see patients in Oak Creek.
“When you go to see a doctor or go to urgent care, ER, whatever, you never know what the cost of that visit is going to be,” Siddiqi said. “You never know how much you’re paying until you’re getting billed.”
Customers can access RemedyNow 24/7 via a mobile app. If patients’ concerns can’t be addressed by video visit, the provider comes to their home.
“We call ourselves the Amazon of health care,” Siddiqui said.
The startup contracts with up to 10 dispatchers and providers to offer on-demand assistance.
RemedyNow currently has about 250 consumer patients and one large employer client, West Bend-based Serigraph Inc.
So far, the doctors have been bootstrapping RemedyNow. Now, they are seeking to raise a seed round of up to $1.5 million to fund marketing, sales and an upgraded technology platform. In addition, they want to offer their platform as a white label solution for large hospitals.