“Disrupting Digital Business”

As technology amplifies consumers’ and employees’ voices, organizations must evolve their business models to keep pace with shifting business dynamics, according to technology expert Ray Wang.

Wang details how social and mobile technology is revolutionizing business in his new book, “Disrupting Digital Business: Create an Authentic Experience in the Peer-To-Peer Economy.”

Wang emphasizes that the economy is no longer one defined by products and services, but one driven by experiences and outcomes.

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Social and mobile technology has forced businesses to relinquish control of the conversation, as customers, employees, vendors and partners can communicate directly and instantly, according to Wang. Stakeholders’ networks and the brands they admire fuel their decisions and purchases, he says.

In the workforce space, employees are making greater demands about their work schedules and conditions, the technology they use in the workplace and the values their companies follow.

Wang helps readers understand how to best navigate these changes.

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“Disrupting Digital Business” is available on www.800ceoread.com for $22.40

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