Developer inks management and franchise deals for downtown Marriott project

Jackson Street Management LLC, the development group for the proposed 200-room Marriott hotel in downtown Milwaukee, announced that it has reached an agreement with Merrillville, Ind.-based White Lodging Services Corp. to manage the hotel. White Lodging operates more than 114 Marriott International Hotels properties in 18 states, as well as a number of hotels under other flags.

Jackson Street Management also said that it has now signed a franchise agreement with Marriott for the project.

“To have the signed Marriott franchise agreement in place, and to have secured White Lodging for this project, are important steps in the process,” said Ed Carow, managing partner for Jackson Street Management. “White Lodging is one of the premier names in the U.S. hospitality industry, and its experience and expertise will be a valuable addition to our team and to Milwaukee. Together, we will build a wonderful, state-of-the-art hotel that will generate hundreds of good jobs, millions of dollars in new tax revenue and a positive economic boost for the area.”

The hotel will be built southwest of Wisconsin Avenue and Milwaukee Street, wrapping around the Johnson Bank building at 333 E. Wisconsin Ave.

“We are thrilled to join forces with the Jackson Street Management team in bringing a Marriott hotel to downtown Milwaukee,” said Dave Sibley, president and CEO of White Lodging’s Hospitality Management division. “The location is second to none, and we look forward to working with our fellow hoteliers and becoming actively engaged in the local community.”

Groundbreaking for the downtown Marriott project is planned for later this year.

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