Cousins provides more incentives for franchisees

To spark franchise growth and introduce a tempting opportunity to potential business owners, Menomonee Falls-based Cousins Subs has announced a new Founders Program that will put nearly $100,000 back into the hands of franchisees who invest in three to five Cousins Subs properties.

Helping to make business ownership more accessible to potential franchise owners across the United States, the Cousins Subs Founders Program was created to redirect all franchise fee payments into store marketing, sales-driving initiatives. The Founders Program is available to those making an initial multi-unit investment in a Cousins Subs franchise in a new market.

In turn, Cousins Subs will reinvest all franchise fees – $25,000 for the first store and $17,500 for each additional store – into local store marketing for that property.

“This is an aggressive program with a lot of opportunity for those contemplating business ownership and want to be part of the Cousins Subs new market growth,” said Cousins vice president of development Joe Ferguson. “Rather than take these initial franchise fees to the bottom line, we will look to reinvest these dollars into new market growth in an effort to capture more market share for our new investors, and to do so as soon as the franchisee opens its locations.”

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