Cerwin to lead AlphaGraphics

William H. Cerwin has joined AlphaGraphics in Milwaukee as president and CEO, while Mary Scholl has joined the firm as vice president of operations.
The company recently moved from 1040 N. Water St. to 300 N. Jefferson St., a facility that offers greater opportunities for business expansion, according to Robert W. Kraft, chairman of AlphaGraphics.
Cerwin had been with the Moore Corp. in Chicago before joining AlphaGraphics. Since his graduation from Illinois State University, he has been involved in the printing, digital document management and Internet business areas.
Scholl had been with AlphaGraphics earlier, running its production department in 1994 and 1995. She most recently was with Pitney-Bowes.
Kraft said the move to 300 N. Jefferson St. will allow the firm to further expand. The building formerly housed a commercial printer and is thus laid out for high-volume document production, Kraft said. Additionally, it has loading docks. AlphaGraphics is sharing the space with an affiliated direct-marketing production company, Openfirst, Inc.
The company’s space on Water Street is being subleased to the Milwaukee Wave soccer team.
Aug. 17, 2001 Small Business Times, Milwaukee