Marketing & Media

The Southeastern Wisconsin Chapter of the Public Relations Society of America (PRSA) celebrated the 2012 winners of its Paragon Awards this week at a luncheon at the Pfister Hotel in Milwaukee.

Scheibel Halaska, a Milwaukee-based public relations company, announced today it has changed its name to Trefoil Group.

In the business world, virtual platforms such as blogging, commenting, tagging, emailing, texting and video chatting have all become normal channels of communication. Executives who have yet to embrace the new forms of communication risk leaving opportunities behind.

One thing many small businesses have to deal with is people, especially anonymous people, posting nasty stuff about them online. While you can't really stop it, you can absolutely deal with it so it doesn't impact all of your customers who love you.

Glendale-based Johnson Controls Inc. suddenly finds itself in the middle of a squabble in the 2012 U.S. presidential race.

Glendale-based Johnson Controls Inc. suddenly finds itself in the middle of a squabble in the 2012 U.S. presidential race.

The Wisconsin Economic Development Corporation (WEDC) has selected Milwaukee-based Nelson Schmidt Inc. to develop and lead its marketing program to brand the state of Wisconsin for business formation, growth and relocation.

Milwaukee-based Brady Corp. has acquired Runelandhs Forsaljnings AB, a direct marketer of industrial and office equipment in Kalmar, Sweden.

Top Floor Technologies, an industrial web development and Internet marketing company in New Berlin, has been recognized for its work at the Business Marketing Association Bell Awards.

Listed below are five tips to help you create an enhanced user experience and improve web results.