Marketing & Media

Emerald Isle captures top Paragon Award

The Southeastern Wisconsin Chapter of the Public Relations Society of America (PRSA) celebrated the 2012 winners of its Paragon Awards this week at a luncheon at the Pfister Hotel in Milwaukee.

Scheibel Halaska changes name to Trefoil Group

Scheibel Halaska, a Milwaukee-based public relations company, announced today it has changed its name to Trefoil Group.

“The Virtual Executive”

In the business world, virtual platforms such as blogging, commenting, tagging, emailing, texting and video chatting have all become normal channels of communication. Executives who have yet to embrace the new forms of communication risk leaving opportunities behind.

Deal with anonymous hate

One thing many small businesses have to deal with is people, especially anonymous people, posting nasty stuff about them online. While you can't really stop it, you can absolutely deal with it so it doesn't impact all of your customers who love you.

Ad creates political crossfire for Johnson Controls

Glendale-based Johnson Controls Inc. suddenly finds itself in the middle of a squabble in the 2012 U.S. presidential race.

Ad creates political crossfire for Johnson Controls

Glendale-based Johnson Controls Inc. suddenly finds itself in the middle of a squabble in the 2012 U.S. presidential race.
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WEDC hires Nelson Schmidt to lead state marketing

The Wisconsin Economic Development Corporation (WEDC) has selected Milwaukee-based Nelson Schmidt Inc. to develop and lead its marketing program to brand the state of Wisconsin for business formation, growth and relocation.

Brady Corp. acquires Swedish company

Milwaukee-based Brady Corp. has acquired Runelandhs Forsaljnings AB, a direct marketer of industrial and office equipment in Kalmar, Sweden.

​Top Floor wins Bell award

Top Floor Technologies, an industrial web development and Internet marketing company in New Berlin, has been recognized for its work at the Business Marketing Association Bell Awards.

Practical tips to improve website results

Listed below are five tips to help you create an enhanced user experience and improve web results.

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