Marketing & Media

For those businesses focused on maximizing the effectiveness of their website, gone are the days of simply considering search engine optimization (SEO) and online ads. An increasing number of smart organizations are recognizing that by applying lessons learned from social to their website, they stand to improve traffic and, ultimately, its effectiveness.

The last thing every salesperson wants is to be like other salespeople. Can you name another profession where there is such a strong distaste for being like all of the others in the profession?

Aside from managing their brand through official pages and groups on social media networks, businesses also have the option to run targeted advertisements on these websites based on the pay-per-click (PPC) model.

Social media is such a widespread networking tool that it is beginning to change the way businesses operate today.

When Stone Creek Coffee Roasters wanted to build a huge coffee cup for the sign at its new Factory Store in Milwaukee, Sign Effectz Inc. was up to the task.

Milwaukee-based marketing agency GMR Marketing plans to merge with San Francisco-based SportsMark Management Group.

Digital marketing and social media have changed very quickly in a short period of time. In 2013, three trends will play key roles in determining online success.

Integrating social media with brand strategy is the new normal. While it takes talent to tell a story in 140 characters, it's important to understand the evolving business behind each social media platform. This includes anticipating how the decisions made by social media companies affect users and the way a brand engages with them.

After 28 years on the newsstands, Corporate Report Wisconsin has ceased publication.

In response to the growing demand for social media expertise in companies across nearly all markets, Milwaukee Area Technical College (MATC) is taking a progressive step forward to develop a skilled workforce of social media specialists.