Marketing & Media
MATC takes action to train social media workforce
In response to the growing demand for social media expertise in companies across nearly all markets, Milwaukee Area Technical College (MATC) is taking a progressive step forward to develop a skilled workforce of social media specialists.
A unique social media plan for 2013
Many people suffer from triskaidekaphobia, the fear of the number 13. Instead of fearing it, embrace it and use it to your advantage in your social media marketing for 2013!
“Brandstorm: Surviving and Thriving in the New Consumer Marketplace”
Social media marketing is undoubtedly powerful today. But may Facebook and Twitter be hurting the success and diminishing the role of a business?
Teresa Schell, president and owner of Strategic Marketing Partners
What was the smartest thing your company did in the past year?
"We rebranded our image. In the first five years of the business, all of the focus and attention was on rebranding and nurturing our clients' brand identities and we soon found the SMP image neglected and in need of a refresh. Now we have a revitalized brand with a consistent message across our media channels."
Nelson named president of international marketing board
Daniel Nelson, Jr., president of Nelson Schmidt Inc. of Milwaukee and Madison, has been elected president of the board of directors of MAGNET, the Marketing & Advertising Global Network of leading independent advertising agencies.
Nelson named president of international marketing board
Daniel Nelson, Jr., president of Nelson Schmidt Inc. of Milwaukee and Madison, has been elected president of the board of directors of MAGNET, the Marketing & Advertising Global Network of leading independent advertising agencies.
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OnMilwaukee.com founders seek new investors
Jeff Sherman and Andy Tarnoff, the founders of OnMilwaukee.com, say their company is looking for new investors.
Reinvent your story with images
I can feel the rush of embarrassment as he walks out of the bathroom into a crowded restaurant with an overhead alarm ringing “Didn't Wash Hands!” I still smirk at that image Gary Larson created for his The Far Side comic series.
Meyer & Wallis changes name to Mortenson Safar Kim Inc.
Meyer & Wallis, a marketing agency founded in Milwaukee, announced today it is changing its name to Mortenson Safar Kim Inc.
Ignore demographics at your own peril
Demographics don’t lie. They are one of the few external trends shaping organizational outcomes around which there is little if any controversy. The baby boom is aging. The voting electorate is getting more diverse. A critical question facing business models therefore is “What will be the impact of demographic trends on our future success?”
