Marketing & Media
Explore stories and updates from Milwaukee’s marketing, PR, and media landscape, including agency growth and digital trends.
Radio station purchases Fifth Ward building
Radio station 88Nine RadioMilwaukee (88.9 FM) has purchased a two-story, 14,000-square-foot building in Milwaukee’s Fifth Ward neighborhood near downtown to house its studios, offices and a new 100-seat broadcast performance space.
Dare to be bold
Brian Bennett is a partner and founder of STIR Advertising + Integrated Messaging, a national integrated advertising and marketing communications firm based in Milwaukee. Successful, bold businesses have some key characteristics in common, he says.
How one tweet showed us the light
Facebook and Twitter are no longer content to take a back seat. Finally, brands and agencies are taking notice and advantage by producing fantastic content that is, at its best, timely, humorous, sentimental and uber-shareable.
Charleston/Orwig promotes executive team
Hartland-based Charleston|Orwig announced the promotions of Mark Gale to chief executive officer and Marcy Tessmann to president of the communications and marketing agency.
Political ads boost Journal Communications earnings
The onslaught of political ads on television during the recall election of Gov. Scott Walker, the presidential campaign and the U.S. Senate race provided a major boost for Milwaukee-based Journal Communications Inc. The company today reported a significant increase in earnings and revenues for its fiscal fourth quarter, and for its 2012 fiscal year.
HY Connect acquires Chicago marketing firm
HY Connect, an independent marketing and communications firm with offices in Milwaukee and Chicago, has acquired lonelybrand, a digital marketing agency operating in Chicago.
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A social media platform for consumers
When business partners Dave Sachse and Justin Webb head to the South by Southwest (SXSW) Interactive Festival in Austin, Texas, on Friday, March 8, they'll be following in the footsteps of some of the most successful startup companies to date – including social media platforms Foursquare and Twitter.
Does your business really need a Facebook page?
This may be a bordering-on-blasphemous opinion among some “social media experts,” but not every company in the world needs a Facebook page. This is so true that our integrated marketing agency doesn't even have a Facebook page (gasp!) because we have other strategic priorities (see strategic questions below).
HY Connect acquires Chicago marketing firm
HY Connect, an independent marketing and communications firm with offices in Milwaukee and Chicago, has acquired lonelybrand, a digital marketing agency operating in Chicago.
BizTimes expands editorial staff
BizTimes Media LLC is expanding its award-winning editorial team by adding Daniel Shafer as a reporter.