Marketing
Seven steps to success with B2B print advertising
A single, sweating bottle of soda against a pure white backdrop might be all Coke needs to reinforce its already legendary brand identity, but that won’t work for most B2B companies.
Content marketing without a plan is doomed to fail
The first-ever Milwaukee Area B2B Content Marketing survey confirms that a documented strategy is a must if you want to be successful with content marketing.
How to avoid paying for junk followers on social media
I can understand why companies want to pay for followers on social media. They want to have as many...
Is traditional retail on life support?
When I entered into the world of retailing in the late 1960s, Thanksgiving was a day of rest. It...
The five strategies to build your business
Every good marketing plan begins with goals.
Sometime late last year, your company’s visionaries gathered around and decided where they...
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Innovate or Die
Mention a moving company and immediately the image of a musclebound hunky male inevitably comes to mind. Don’t most...
Bring out the WOW in You
The “Mad Men” era produced two giants of advertising with completely different philosophies:
• Leo Burnett: “Use logic and reason...
Innovate or die: Derse Inc.’s smarter approach to face-to-face marketing
Trade shows. Can’t live with them, can’t live without them. Many companies simply go through the motions, thinking they...
Northwoods Web Solutions to offer web strategy workshop for manufacturers
Shorewood-based Northwoods Web Solutions is offering a free web strategy workshop for manufacturers on Wednesday, Oct. 1. Called “Successful Manufacturing Websites & Online Catalogs,” the workshop will be held from 8:45 a.m. to 11:30 a.m. at Badger Meter, 8635 Washington Ave. in Racine.
