Entrepreneurship & Small Business

Area businesses named Marketplace Governor’s Awards finalists

More than a dozen area businesses have been named finalists in the 2015 Marketplace Governor’s Awards, which recognize Wisconsin businesses owned by minorities, women and veterans with service disabilities.

Gitomer: Why hire an athlete? Because they know how to score!

Gitomer explains the benefits of hiring athletes into sales roles.
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Sales Strategy? Yes! Sales Approach? Yes! Sales System? NO!

I’m against all systems of selling. So are all salespeople. Oh, sales systems are taught all the time. In fact, almost every sales person has learned one along the way. I ask every audience I’m in front of, “How many of you have learned some “system of selling?” About two thirds of the hands go up. “Keep your hand in the air if you use that system every time you go on a sales call.” All hands go down. All.

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