Social media marketing is undoubtedly powerful today. But may Facebook and Twitter be hurting the success and diminishing the role of a business?
Liz Nikels, author of Brandstorm: Surviving and Thriving in the New Consumer Marketplace claims that “brands once carefully nurtured and strategically fed into the consumer marketplace” have been “shot into cyberspace.” She poses the question, “When did branding become a key-to key combat sport?”
Liz Nikels is a nationally-recognized brand development expert. She believes that using online word-of-mouth advertising devalues the business by putting the consumer ahead. She explains how market reinvention and specific targeting is needed for business to regain control and enhance consumer experience, not dilute.
Nikels’ purpose in writing this book was to show business people how to survive and adapt to the digital media era. Brandstorm: Surviving and Thriving in the New Consumer Marketplace can be purchased on Amazon.com for $17.10.
