Biznotes for 3.31.06

Roundy’s Supermarkets Inc.

Roundy’s Foundation, chartered by Roundy’s Supermarkets Inc., Milwaukee, donated $22,500 in cash and food to two agencies serving Waukesha. La Casa de Esperanza Inc., Waukesha, received $15,000 in cash and food. Prevention and Protection of Abused Children Inc., Waukesha received $7,500.

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Wisconsin Energy Corp.

Wisconsin Energy Corp., Milwaukee, received a 10.0, the highest possible score, from GovernanceMetrics International (GMI), New York, a corporate governance research and ratings agency. This is the fifth consecutive time Wisconsin Energy received a 10.0 score and is one of six companies in the world and three in the U.S. that have consistently received GMI’s highest rating. The GMI rating incorporates data points across six categories of analysis, including board accountability; financial disclosure and internal controls; shareholder rights; director and executive compensation; takeover provisions, and corporate behavior.

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East Town Association

Kevin Behl, executive director of Madison Medical Affiliates, Milwaukee, will serve as the board president for The East Town Association, Milwaukee. Bell has three years of experience serving on the board of directors of the East Town Association. Behl has overseen operations for Madison Medical Affiliates for the past seven years and most recently opened the Columbia St. Mary’s Cathedral Square Urgent Care Center, Milwaukee. Madison Medical Affiliates has been a member of the East Town Association for seven years.

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The McFarland Group Inc.

Dynamic Tool & Design, Menomonee Falls, selected The McFarland Group Inc., Elm Grove, as its marketing agency. The McFarland Group will provide services including the design for Dynamic’s trade show display, new Web site graphics and public relations activities.

Versant Inc.

Versant Inc., Milwaukee, was one of six companies nationwide to receive the 2006 National Psychologically Healthy Workplace Award from the American Psychological Association (APA), Washington, D.C. Versant received the award in the small for-profit agency category. Psychologically healthy workplace practices fall into five categories: employee involvement; health and safety; employee growth and development; work-life balance and employee recognition. Highsmith Inc., Fort Atkinson, was one of 10 companies nationwide to receive a Best Practices Honor as part of the awards program.

Wisconsin Foundation for Independent Colleges

Wisconsin Foundation for Independent Colleges (WFIC), Milwaukee, received a $50,000 challenge grant for Operation Goal Line from the Foundation for Independent Higher Education (FIHE)/UPS – First Opportunity Partners National Venture Fund, Washington, D.C. The grant supports the College Readiness 21 program in Milwaukee and Northeastern Wisconsin. WFIC was required to raise an equal amount in new and increased giving to receive the grant. The organization recently surpassed the $50,000 goal by raising $72,925. The new and increased gifts to College Readiness 21 were provided by Advanced Healthcare S.C., Jackson; Assurant Health Foundation, Chicago; Charles D. Jacobus Family Foundation, Milwaukee; Elizabeth A. Brinn Foundation, Elm Grove; Evan & Marion Helfaer Foundation, Milwaukee; Forest County Potawatomi Community Foundation, Milwaukee; Greater Milwaukee Foundation, Milwaukee; Joseph & Vera Zilber Family Foundation, Milwaukee; Master Lock Co., Oak Creek; Mortgage Guaranty Insurance Corp.(MGIC), Milwaukee, Siebert Lutheran Foundation, Wauwatosa; U.S. Bancorp, Minneapolis, and individual donors. The $122,925 in new monies for Operation Goal Line will fund activities starting this spring including: College Explosion, a College Readiness 21 College Fair that gives junior and senior students and their parents opportunities to meet admissions and financial aid professionals; the addition of math and science studies to the College Readiness 21 curriculum for all grades which will premiere at the Summer Institute in July; a Transition-to-College Camp to help new high school graduates prepare for college and overcome barriers they are likely to encounter in their college careers and a College Readiness 21 Alumni Association will be created to encourage program graduates to stay in contact and provide a forum to address concerns and celebrate successes.

Lincoln State Bank

Lincoln State Bank, Milwaukee, promoted Joseph Murry to president and Jeffrey Jarecki to executive vice president. Murry most recently served as vice president and is the third generation of the Murry family to manage Lincoln State Bank. Murry previously worked for Marshall & Ilsley Corp. (M&I Bank), Milwaukee, in the management training program and the correspondent banking division. Jarecki most recently served as commercial relationships manager for Lincoln State Bank. Jarecki has previous experience in the manufacturing industry.

Image Makers Advertising

Image Makers Advertising, Waukesha, was named agency of record for the Waukesha County Fair for the 17th consecutive year. Image Makers will offer services including strategic planning, public relations, media buying and the production of creative materials including television, radio and print advertising for the 2006 Waukesha County Fair.

Medical College of Wisconsin

The Medical College of Wisconsin, Wauwatosa, presented Thomas Hefty of Reinhart Boerner Van Deuren S.C., Milwaukee, with an honorary doctor of science degree. Hefty is the former chairman and chief executive officer of Cobalt Corp., Milwaukee, and its subsidiary, BlueCross BlueShield United of Wisconsin. In 1999, Hefty led the conversion of BlueCross BlueShield United to a stockholders-owned company. As part of that conversion, the sale of the company created the largest public and community health foundation in Wisconsin history and the $600 million in proceeds was dedicated to improving public health in the state. The proceeds from the conversion created permanent endowments at the state’s two medical schools to benefit the citizens of Wisconsin. The honorary degree recognizes Hefty’s accomplishments in law and his ongoing commitment to the health care system. Hefty previously served as interim Waukesha County Executive, on the U.S. Health and Human Services Secretary’s Advisory Committee on Regulatory Reform and was named co-chair of Gov. Jim Doyle’s Council on Economic Growth in 2003. Hefty has also served as Wisconsin’s deputy insurance commissioner, assistant general counsel for the Sentry Insurance Group, Stevens Point, and as an attorney in the Bureau of Competition of the Federal Trade Commission in Washington, D.C. Hefty holds a law degree from the University of Wisconsin and a master’s degree in economics from Johns Hopkins University. In May 2003, he was recognized as an outstanding alumnus by the University of Wisconsin-Madison Alumni Association.

The Wisconsin Credit Union League

Five individuals were elected by credit unions in their respective areas to represent them on the board of directors for The Wisconsin Credit Union League, Pewaukee. Jerry Kuschel will represent P.C.M. Employees Credit Union, Green Bay; Rob Kublank will represent Central City Credit Union, Marshfield; Kevin Hauser will represent Westby Co-op Credit Union, Westby; Katherine Berndt will represent Indianhead Credit Union, Spooner, and Val Mindak will represent Connexus Credit Union, Wausau. Kuschel, Berndt and Mindak are continuing their service on The League Board. Kublank and Hauser are newly elected.

Milwaukee Downtown BID No. 21

Milwaukee Downtown BID No. 21, in partnership with Riversplash!, Visit Milwaukee, OnMilwaukee.com, and the East Town, West Town and Historic Third Ward associations in Milwaukee, will launch the first annual Downtown Dining Week June 1 through 8. The launch of Downtown Dining Week is in an effort to elevate the awareness of dining options available in downtown Milwaukee. The program will offer pre-fixes, three course menu options at $10 for lunch and $20 for dinner at 30 of downtown’s eateries. In addition, two patrons of Downtown Dining Week will receive $750 in downtown dining certificates by filling out a Downtown Dining Week survey which will be available at participating restaurants.

Leadership Menomonee Falls

Becky Maurice, a 1995 graduate of Leadership Menomonee Falls, a program through the Menomonee Falls Chamber of Commerce, received the 2006 annual Leadership Menomonee Falls Award. The leadership award is presented annually to a Leadership Menomonee Falls graduate who displays emerging leadership qualities of service and accomplishments to the benefit of the community and the Leadership Menomonee Falls program. Maurice serves on the Menomonee Falls Chamber of Commerce education committee and citizen of the year committee; on the underwriting committee for the Wheeling for Healing annual Community Memorial Hospital bike ride; a Falls Fest volunteer; a volunteer at St. Mary’s school; a volunteer at the Menomonee Falls Optimist Club and a Junior Miss committee member.

Blue Horse Inc.

TomoTherapy Inc., Madison, selected Blue Horse Inc., Milwaukee, as its public relations agency of record. Blue Horse will assist TomoTherapy in generating local, national and international recognition for the TomoTherapy Hi-Art System. The medical system delivers intensity modulated radiotherapy (IMRT) and integrates treatment planning, patient positioning and treatment delivery in one system. The TomoTherapy Hi-Art System is presently being used to treat patients in select cancer centers throughout North America, Europe and Asia.

Comunicar Advertising/Design

Guardian Credit Union, Milwaukee, selected Comunicar Advertising/Design, Milwaukee, to handle its Hispanic marketing. Comunicar will be responsible for Hispanic strategic and creative development of its materials which include Spanish language brochures, print advertisements and outdoor advertising and billboards.

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