Aveda has partnered with Milwaukee-based Neroli Salon & Spa, to open its newest, state-of-the-art Experience Center retail store at Brookfield Square mall in Brookfield.
More than a retail business, an Aveda Experience Center transforms the company’s philosophy of connecting beauty, wellness, education and environmental awareness into a “nurturing experience” for its guests.
The store occupies 1,500 square feet of space in the mall.
“We are thrilled to open an Aveda Experience Center in Brookfield Square and are looking forward to being part of the community,” said Catherine Culotta, vice president of retail for Aveda.
“When presented with the opportunity to partner with Aveda on this project we knew it was the right time to continue growing our business in Milwaukee,” saidSusan Haise, owner of Neroli Salon & Spa.
