Eisen Fox & Co. LLC
735 N. Water St., Suite 702, Milwaukee
Industry: Investment banking
Vicki Fox is a managing director at Eisen Fox & Co. LLC, an M&A advisory firm in downtown Milwaukee. For almost 25 years, she has advised business owners in the sale of their businesses during strong and weak economies, and through a variety of personal situations.
“‘Is it time to sell my company?’ This is a question we are frequently asked by business owners who are trying to decide if they should sell now or hold out. Many owners are not quite ready to sell, but also don’t want to miss the window of opportunity that currently exists to sell at an attractive value.
“Being emotionally ready to sell is key. Undoubtedly, you have devoted considerable resources to building your business and the thought of selling may be tough.
“If you feel ready or have received unsolicited interest from a strategic or financial buyer that intrigues you, educating yourself on the M&A process is one of the most valuable things you can do to maximize your company’s value. This will also help you confidently decide if now is truly the right time.
“Your attorney, accountant and banker will happily share their perspectives on the market and most M&A advisors are happy to provide a market analysis outlining a valuation range and thoughts on potential buyers. It always amazes me how few business owners take advantage of these resources, especially since the sale of their company is often the big event they are depending on to fund their next stage in life.
“Today, the M&A market is strong, with many well-funded buyers looking for deals, so the more you know about the process, the better prepared you will be when you are ready to sell.”