Social media can be a confusing place. No one wants to overload their followers with too much content, but they also want to be visible. Finding this balance can seem tricky. There is hope, and it is the 5-3-2 rule.
It is recommended that a company should post about 10 times a week. Although this seems time consuming and can require a great deal of brainstorming, there are quick tips that can alleviate headaches and retain and reach more followers.
5 times a week, share other content. This content can be found on your industry’s professional website, social media sites or newsletters. It can range from different types of information to quotes and images; however, it should stay relevant to your company.
3 times a week, share an original post. This is where the creative juices can flow. There are five different types of posts to include on your social media sites each month. Share information about the company or inspire your followers with success stories or good reviews. Allowing followers to feel invested in the organization can also retain them. Can’t decide which new commercial to use? Ask your followers! Content should create interaction with your followers. Incentives are also a great way to encourage your followers to share a post or interact with you. This is your time to be creative.
2 times a week, get personal. Wish your followers a great weekend or happy holidays. This humanizes your brand and followers begin to feel personally connected. You can include a humorous picture to showcase your personality.
Remembering to post 10 times a week may seem difficult for those busy weeks. There are many different types of scheduling tools available to help you stay on track. Using scheduled posts will make posting 10 times a week a breeze.
-Sam Orne is assistant account executive at Milwaukee-based Vollrath Associates Inc.