Robert Wendt has 30 years of experience in direct mail and marketing communications and is an expert on content marketing. As president and owner of Cultivate Communications, he’s helped countless companies grow their businesses using inventive sales and marketing strategies.
Getting content marketing right the first time
Most companies realize they need a content marketing program. But as they start to exercise this new marketing muscle, their efforts can quickly veer off track if they’re not careful - and committed to the long-term.
Content marketing: Where should you start?
Instead of trying to discern the needs of prospective customers, why not focus on those you already know the most about?
Content marketing without a plan is doomed to fail
The first-ever Milwaukee Area B2B Content Marketing survey confirms that a documented strategy is a must if you want to be successful with content marketing.
Does your company have a full funnel content strategy?
Without a plan for nurturing, content goes to waste, ignored by prospective customers who don’t understand how it applies to their needs.
Why are your sales flatlining?
Why aren’t traditional sales approaches working as well today? A growing body of research sheds some light on what has changed.
