But ignore Google+ at your own peril. It is growing rapidly on a path to becoming a major social media force.
It's not enough to merely get on the latest and greatest service, you need a strategy to select the right tools, for the right reasons, for your business. Having a social media marketing strategy is the key to using the new tools like Twitter, Facebook, LinkedIn and Foursquare effectively for your business. But what do you need to know about creating a social media strategy for your business?