Many business owners fixate on impressing visitors with really cool marketing imagery on the home page. Our research has shown that a much more effective approach is clear and concise communication that anticipates what a website visitor might be looking for.
The easiest way to anticipate your website traffic and build good website information for them is to start with a very basic question. What action do I want visitors to take on my website? This action, also called a conversion, can be to sign up for an email list, place an order for a product, download a white paper, etc. Start your next design anticipating the different categories of web visitors with the conversion in mind and you will find that your website will be much easier for people to understand and you will be rewarded by improved interactions that will grow your business.