Jon Anne Willow
There’s no place like home
Local business events offer value beyond great sales opportunities. Many local shows like the bi-annual Wisconsin Manufacturing & Technology Show, the annual BizTimes’ BizExpo and the Wisconsin International Trade Conference offer valuable educational programming, engaging speakers, awards presentations and more.
Seven steps to success with B2B print advertising
A single, sweating bottle of soda against a pure white backdrop might be all Coke needs to reinforce its already legendary brand identity, but that won’t work for most B2B companies.
Why a local, multi-platform B2B marketing strategy matters
Without unlimited resources and a big, dedicated marketing team that includes strategists, data analysts, designers, writers and more, how does the average B2B company succeed at marketing?
