Milwaukee-based Ascedia LLC recently launched a new company dedicated to the growing trend of mobile marketing, messaging and development. Staff at Roll Mobile, specialize in mobile website and smart phone application development, and mobile advertising and marketing strategies.
“One of the things we had been focusing on at Ascedia was our mobile development unit. As things grew it became clear that the mobile market was something that we needed to focus on and so we decided to break off and form a whole new company strictly dedicated to mobile marketing and its products,” said Sara Santiago, president of Roll Mobile, and former director of mobile development at Ascedia.
According to Santiago, the company is able to assist a company in entering the mobile realm at any level.
“I’ve been traveling around talking to different trade groups and shows in the Midwest area, and the desire to learn more about mobile marketing is definitely there,” she said.
Roll Mobile specializes in developing and expanding traditional marketing and advertising pieces into the mobile realm, development of smart phone applications, mobile marketing strategy and mobile website development.
“Its just a better way to focus on what we can do,” Santiago said.
They hired two additional employees, and the rest were pulled from Ascedia’s mobile marketing department. The company has the capability of developing applications for iPhone, blackberry, palm pre and android platforms.
“We have clients nationwide right now and just recently signed an international client,” Santiago said. “It’s an exciting market to be involved in right now everything is changing so fast and more and more companies are building mobile channels into their marketing budgets.”
