I.Q. [Innovation Quotient]: Award Winners

Sarah Addeo


Sarah Addeo


Innovation: Fitness studio model

Sarah Addeo lives and breathes fitness. In 1996, she opened Milwaukee’s very first fitness studio – Motion Fitness.

Today, Addeo has taken her passion for fitness and formed AddeoFit, a one-of-a-kind facility with six fully functional fitness studios in one location.

Addeo and her husband, Eric, spent five years developing the concept and opened the 14,000-square-foot space in Glendale in February 2017.

The facility offers 125 classes per week in indoor cycling, barre, yoga, kickboxing, cardio work, zone workouts, athletic training and personal training.

The company currently employs 12 certified instructors trained by Addeo herself.

Addeo began her career in New York City with the Alvin Ailey American Dance Theater dance company. There, she combined her passion for dance and for fitness to create one-of-a-kind workouts. She moved to Los Angeles, and was approached to manage and teach at an elite gym in West Hollywood. There, Addeo continued to develop her signature classes, and even gained a loyal following from some Hollywood celebrities.

After moving to Milwaukee, Addeo established a following of devoted clients, as well. All of her students, according to Eric, love being fit, healthy and educated. In addition to the variety of class offerings, AddeoFit strives to educate people of all ages to be happy, healthy, strong members of the community.

“The financial impact is really beyond measure,” Eric said. “The business is profitable, but AddeoFit’s true value and real impact is in the healthy people they help.”

Sign up for BizTimes Daily Alerts

Stay up-to-date on the people, companies and issues that impact business in Milwaukee and Southeast Wisconsin

No posts to display