O&H Danish Bakery names fourth-generation president

Jul 23, 2024 5:15 pm

Peter Olesen-Eric Olesen-O&H Danish Bakery — Peter Olesen, president, and Eric Olesen, president emeritus, of O&H Danish Bakery. Photo credit: O&H Danish Bakery

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Last updated Jul 24, 2024 9:54 am

Peter Olesen has been named president of Racine-based O&H Danish Bakery, marking the 75-year-old company’s transition from its third to fourth generation of family leadership. Oleson, a fourth-generation co-owner who’s served as company vice president for the past 12 years, takes the reins from his father and third-generation co-owner, Eric Olesen, who has led O&H

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Peter Olesen has been named president of Racine-based O&H Danish Bakery, marking the 75-year-old company's transition from its third to fourth generation of family leadership. Oleson, a fourth-generation co-owner who's served as company vice president for the past 12 years, takes the reins from his father and third-generation co-owner, Eric Olesen, who has led O&H for more than four decades. With this transition, Eric Olesen will assume the role of president emeritus.

“As a father and a business owner, this is what I’ve been working towards. It is a privilege to be passing the torch to my son Peter," said Eric Olesen. "I have every confidence he will continue to build on the success of each generation before him. The future of O&H Danish Bakery is well-rooted in the Olesen family values and its community, and I can’t wait to see the personal touch that Peter brings to the business." Started by Danish immigrant Christian Olesen in 1949, O&H is best known for its famous kringle pastries, which are sold -- along with other bakery products -- from its five store locations in Racine, Sturtevant and Oak Creek and shipped to customers across the country. Its kringle pastries are also available year-round at Trader Joe's stores nationwide. As vice president for the past 12 years, Peter Olesen has worked on implementing processes and structure to drive growth across O&H's three primary sales channels: e-commerce, retail stores and wholesale. In addition to that experience, he now steps into the company's top leadership role with "a lifetime of knowledge learning and understanding the values that drive O&H’s business and culture," according to a news release.

“I have spent my entire life in this bakery watching my grandfather’s and father’s vision come to life through hard work and commitment," said Olesen. "To be president of O&H Danish Bakery feels both humbling and thrilling. I am honored to continue my family’s legacy upholding our Danish heritage and creating the best baked goods and experience for all our customers. It is our hope that with every slice or gift from our bakery, our customers feel the passion and care each member of our family and team has for the work that we do.”

O&H Danish Bakery names fourth-generation president

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