Alpha Source, Inc.

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Location: 6619 W. Calumet Road, Milw.

Year Founded: 1986

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Product or Service offered: Multi-vendor supplier of repair parts for medical equipment and manufacturer of medical battery packs and electrical assemblies

Projected 2010 Revenue: $15 million

President: Norine Carlson-Weber

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Other key leadership members: Janice Betchkal, controller; George Uriniuk, director of compliance and materials; Joe Chmielewski, project manager and interim sales director; Sonia Fell, international sales manager; Bill Carlson, operations director access battery division; John Reimer, key account manager.

Target Clientele: Hospitals, surgery centers, U.S. Government, clinical engineering services

Business Organization Memberships: Health Industry Distributors Assoc (HIDA), Association for Advancement of Medical Instrumentation (AAMI), Professional Women in Healthcare, and the Better Business Bureau

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What has fueled your companyโ€™s growth?

โ€œIncreasing our international exports, expansion within our current client base and development of new products.โ€

What has been the biggest obstacle to your companyโ€™s growth?

โ€œIncreased and more costly government regulation.โ€

Do you have any planned changes for your company in the coming months?

โ€œMore focus on government sales and new product development.โ€

Who are the business people, locally or nationally, whom you admire? What traits do those people exhibit that make you admire them?

โ€œMichael Gerber, author of E-Myth series of books on entrepreneurship, which provides very helpful roadmap to operating successful businesses. Jack Welch from GE who could be decisive and grow the company.โ€

What is the outlook for the business conditions of your industry over the next several months?

โ€œModerate growth and more regulation.โ€

What has been your companyโ€™s key strategy for rising out of the recession?

โ€œReducing expenses, more effective sales and marketing initiatives, becoming closer to our customers, and lean initiatives in manufacturing.โ€

Congratulations from the strategic partner behind Alpha Source, Inc.

Marcus S. Loden
(608) 661-3962
www.vonbriesen.com

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