Zucker to produce state’s new tourism commercial

Shorewood native David Zucker, who has directed, produced and written some of the most successful comedic movies over the past three decades, is returning to his home state to shoot the winter 2012 TV commercial for the Wisconsin Department of Tourism.
Zucker had a hand in the production of movies such as “Airplane,” “The Naked Gun” series, “Ruthless People” and the last two installments of “Scary Movie.”
Last summer, the Wisconsin Department of Tourism, using research findings that conclude that “having fun” is the No. 1 motivator for leisure travel, embarked on a TV, radio, print and social media campaign around the theme of “fun.”
“Who better to tell a Wisconsin winter fun story than Shorewood native David Zucker,” Tourism Secretary Stephanie Klett said. “Wisconsin natives have made a significant contribution to our worldwide arts and culture, and under David’s deft handling we expect he will also make an indelible contribution to marketing the state for tourism.”
The commercial, which will depict both indoor and outdoor winter fun, will use the Milwaukee Symphony Orchestra and will be produced on Dec. 15. It is scheduled to begin airing in Chicago, Minneapolis-St. Paul and Milwaukee the week of Jan. 9.
“While I haven’t had opportunities to work in my home state, I remain a tried and true Wisconsin booster,” Zucker said. “I hope this is the beginning of working on more projects in the state.”
Milwaukee-based Laughlin Constable is the marketing agency of record for the Department of Tourism.