While strategy is foundational to the success of any business, many of the best practices touted to craft strategy are contradictory, according to authors Martin Reeves, Knut Haanaes and Janmejaya Sinha.

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While strategy is foundational to the success of any business, many of the best practices touted to craft strategy are contradictory, according to authors Martin Reeves, Knut Haanaes and Janmejaya Sinha.
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