“Creativity is a very important aspect of what we do as a beer manufacturer. Not only in the design of labels, packaging and advertising but also in the artistic standpoint of brewing. The study has shown this community is a hotbed for artistic, creative and innovative workers. Knowing this we can more purposefully look to scale up and leverage those lines of business to increase our region’s competitive advantage for the good of the community. MillerCoors is certainly looking forward to being involved.”
— Mike Jones, vice president at MillerCoors LLC
“The timing of this project is incredible. If you look forward to where the state of Wisconsin is going to be under the leadership of Scott Walker and his administration’s initiative to create more jobs and grow the economy, there is no question that the southeastern Wisconsin creative economy can have a potentially large role in that. We are looking forward to having input on emergency state policies in regards to job creation and business creation in our region and across the state. I don’t think the numbers can be ignored. The creative industries have an opportunity to be a part of the plan to create 250,000 new jobs in the state.”
— Paul Mathews, president and chief executive officer of Marcus Center for Performing Arts
“For us, the creative economy is really supporting the business economy in a way that allows us to affect people in a way that stimulates a business decision. Our artist in residence and narrator in residence program are just the beginning of possible relationships between our guests and the creative economy. They provide that element of business that we haven’t tapped yet and will allow us to find opportunities that are a win-win for both the creative workers as well as a win for us as a business.”
— Joe Kurth, general manager of the Pfister Hotel
“The results of the study and the goals of the Creativity Works project can enhance opportunities for businesses to make great connections and form collaborative partnerships in the community. We have so many great educational institutions in the community, both secondary and primary schools that really teach the value of creativity. Once we change the conversation to focus on the value of creativity and innovation in a profession we will start to realize the significant role the creative economy can play in the economic success of this community.”
— Betsy Brown, senior vice president of Cramer-Krasselt in Milwaukee
