West Allis-based Corporate Technology Solutions (CTS) has formed a unique partnership with Apexx Group LLC that will provide its clients with a unique blend of creative and technical programming expertise to develop websites.
“If you ask anyone in the marketplace, there is a general consensus that there are two types of firms who design websites: the creative ‘artsy people’ in advertising agencies and marketing firms or the ‘programming geeks’ in programming companies like ours,” said Haitham Salawdeh, owner of CTS. “And, many people feel that if you want a website that is both creative and highly functional, you will be hard-pressed to find a firm to work with that can do both.”
According to Salawdeh, creative web design and technical programming require two very different skill sets, and pairing up two firms that do each individual set very well seemed like an obvious decision.
“At CTS, we recognized this gap in the marketplace and decided that it made great business sense to seek out a creative partner who could help us to raise the level of creativity and marketing effectiveness for the websites that we produce,” Salawdeh said. “By partnering with Apexx we are now able to offer our clients a comprehensive list of marketing capabilities where in the past we were simply able to offer programming services.”
Likewise, West Allis-based Apexx is now able to offer its clients a more sophisticated level of programming and customization.
“The result is satisfied clients that feel they have truly received the best possible strategic, tactical, creative and technical resources to drive results. It’s a win-win situation for both companies,” Salawdeh said.
