Waukesha company releases customized NFL calendars in time for holiday season

Last updated on July 2nd, 2019 at 09:48 am

Waukesha-based Perfect Timing, Inc., recently launched Sports Freak 365, a new sports memorabilia website with exclusive partnerships with the NFL, MLB, NHL and specific college teams. The company recently launched its newest product, a customizable NFL calendar that allows football fans to use licensed photographs from game-time photos.
“We are really excited to be the exclusive website offering this new customized NFL calendar. It is truly the ultimate gift for NFL fans because it can be personalized in so many ways with photos, important dates, personal notes, and even key NFL dates such as NFL Draft day and Kickoff weekend,” said Andrew Schmelzer, brand manager for Sportsfreak365.com.
According to Schmelzer, SportsFreak365 is a new e-commerce site set up to handle the merchandise of its Turner Licensing brand. Prior to Sports Freak 365 all of the merchandise available through Turner Licensing was predominately their own.
“SportsFreak365 launched the calendar in October,” Schmelzer said. “Visitors to the site can completely customize the calendar in regards to images and personalized dates.”
SportsFreak365 has access to all associated press photos taken during NFL games.
“We’ve populated more than 2000 photos from the majority of players,” Schmelzer said. Individuals can create personalized calendars using photographs of specific NFL teams or specific NFL players, Schmelzer said.
“In order to have access to all of these photos you have to have a license agreement with the NFL,” Schmelzer said. “There is truly no other product in existence you can do this with. It’s a great one-of-a-kind gift for the holiday season.”
By selecting a team, the calendar automatically uploads the team’s game-day schedule. Personal dates including birthdays or anniversaries can also be uploaded, he said.
The calendar sells for $29.95. They can also upload personal images for use throughout the calendar as well.
The organization plans to complete the initial launch with the NFL calendars and could then potentially offer additional league calendars, Schmelzer said.
“We do have relationships with other professional leagues and there is a possibility that we pursue calendars with other professional leagues as well as some additional licensing.”
Right now, guests to www.sportsfreak365.com can also register to win a trip for two to the Pro Bowl game in Honolulu, a 3-night hotel stay in Honolulu and $500 spending money. The company plans to launch additional trip contests in the future.

For more about Schmelzer and Perfect Timing, Inc., check out his profile below in the "Bubbler Executive of the Week" section.

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