Visual Comfort & Co. designer lighting store planned for Third Ward

The Mercantile Building at 318 N. Water St. in Milwaukee's Historic Third Ward. Image from Google.

Houston-based Visual Comfort & Co. plans to open a designer lighting store in a 4,535-square-foot space at 318 N. Water St. in Milwaukee’s Historic Third Ward, according to information submitted to the city.

The store would be located in The Mercantile Building, next to a Lululemon store.

Visual Comfort & Co. currently has 36 store locations in the United States and one in London. Ten additional U.S. store locations are planned to open soon, according to the company’s website.

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Andrew is the editor of BizTimes Milwaukee. He joined BizTimes in 2003, serving as managing editor and real estate reporter for 11 years. A University of Wisconsin-Madison graduate, he is a lifelong resident of the state. He lives in Muskego with his wife, Seng, their son, Zach, and their dog, Hokey. He is an avid sports fan and is a member of the Muskego Athletic Association board of directors.

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