Velvac acquires Viewmaster product line

New Berlin-based Velvac Inc., a manufacturer of components to the truck, bus, recreational and specialty vehicle industries, announced today it has acquired the assets of the ViewMaster mirror product line from the former Mirror Lite Company of Rockwood, Mich.

ViewMaster mirrors are used on vehicles in the refuse market, as well as on other heavy and medium-duty trucks. Velvac now offers the refuse industry’s broadest line of rear-view mirror products, covering OEM vehicle applications for the full range of vehicles in that market.

“The refuse market has a number of unique and critical vision system requirements, and the acquisition of the ViewMaster product line strengthens our presence – positioning Velvac as the leading tier-one vision system provider to this segment,” said Velvac president and chief executive officer Jeff Porter. “We believe the ViewMaster product line, which is modular and flexible in its design, will have good application in other truck market segments as well.”

“While Velvac’s primary focus has been to grow organically through product innovation and design leadership, this acquisition will enable us to better leverage advanced technology in our new product pipeline specifically dedicated to the refuse industry,” said Sean Custis, director of marketing at Velvac. “ViewMaster offers true synergies with our current served markets and product roadmap, and will allow us to expand our leadership in advanced vision systems on multiple chassis platforms.”

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