United Way of Greater Milwaukee is determined to raise $53.8 million during its 2014 Community Campaign, the organization announced during a kickoff event at Discovery World Museum on Wednesday.
Last year’s Community Campaign amassed $52.8 million, exceeding the initial fundraising goal of $52.5 million. Campaign dollars funnel into United Way’s support of more than 160 programs addressing education, income and health led by more than 80 area agencies.
“The measure of Untied Way is always about the ways we are impacting the community – in connecting people across the region, and in improving the lives of those residing in our communities,” said Mary Lou Young, president and CEO of United Way of Greater Milwaukee. “The success of that work requires financial resources, so reaching our campaign goal is critical.”
As in past years, the 2014 campaign will rely on personal donations, workplace giving campaigns and individual volunteers.
Individuals who donate to the campaign can request their dollars support United Way’s Community Impact Fund, which benefits the organization’s focus areas of education, income and health. Donors also have the option to designate which specific United Way partner agency they would like their dollars to support.
Additionally, United Way announced that it has renewed a partnership with the Milwaukee Health Care Partnership. The partnership will provide a $1.7 million challenge grant for a fourth year. Funds from the challenge grant will benefit federally-qualified health clinics and safety net clinics that provide affordable, accessible health care to Milwaukee-area residents.
Fundraising for the 2014 campaign runs through Dec. 11, and results will be announced during a community celebration hosted by We Energies.